The course is for students and trainees who are interesting in the area of International Marketing and the entire subject related to it. The course covers up-to-dated topics with case studies and variety of materials in Marketing.

• 25.7. 2010 – 7.8. 2010

This fee will cover:

• Tuition
• Reading Materials
• Housing in Prague
• 3 meals a day
• Guided City tour

----------> Register here! <----------

Week 1

Day 1

10:00 – 11:30 Principles of Marketing

12:30 – 14:00 Marketing Information Technology

Optional Cultural Program

Day 2

10:00 – 11:30 Consumer Behavior

12:30 – 14:00 Marketing Research Methods

Optional Cultural Program

Day 3

10:00 – 11:30 Professional Selling

12:30 – 14:00 Advertising and Promotions Strategy

Optional Cultural Program

Day 4

10:00 – 11:30 Managing the Sales Force

12:30 – 14:00 Retail and Marketing Channel Strategy

Optional Cultural Program

Day 5

10:00 – 11:30 International Marketing

12:30 – 14:00 Strategic Internet Marketing

Optional Cultural Program

Week 2

Day 1

10:00 – 11:30 Marketing for Entrepreneurs

12:30 – 14:00 Managing Service Marketing

Optional Cultural Program

Day 2

10:00 – 11:30 Port-Import Marketing Strategies

12:30 – 14:00 Developing Marketing Strategies

Optional Cultural Program

Day 3

10:00 – 11:30 Marketing Management

12:30 – 14:00 Marketing New Ventures

Optional Cultural Program

Day 4

10:00 – 11:30 Modern Topics in Marketing

12:30 – 14:00 E-Marketing

Optional Cultural Program

Day 5

10:00 – 11:30 Review

12:30 – 14:00 Debrief

Optional Cultural Program